Sega “Negative Light” | Print Campaign

Description

  • Sega Games

  • Print Campaign

Sega Games | I was hired to develop a series of dreamlike sets that were to be marketed through a postcard campaign for Sega Soft games. We built a forced perspective negative light set depicted in the main portfolio image. What we built is what you see. No special effects, no Photoshop, and no special trickery was used. From the scenic arts to the geometry, everything came out perfect. Our lighting guru actually reverse lit the set to create the negative light you see coming from the overhead practical light. Hard to believe, but that's Hollywood Magic!

The second portfolio image depicts a giant model we built of stream running through a prairie. We built a bridge which was later superimposed over the image to create a reflection of a bridge that didn't exist. The next portfolio image is of me standing in the desert with my shadow opposing the direction of the sun.

Photographer: Dan Winters
Art Director: Brad Hartmaier
Set Construction: Mojo Sets Hollywood
Location: Hollywood Center Studios

Copyright: Brad Hartmaier
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